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Differentiating Luxury Properties

Posted by Geeti Bhatt on January 3, 2022

The most eminent factor of how do we differentiate luxury property from the rest.

When it comes to Dubai, one word that you always come across is “Luxury”. However, on practical grounds this is not the case really. Luxury by definition need to be unique, distinguished and sophisticated hence it is something that is not within the reach of everyone.

And when it comes to Luxury in properties, the true essence of luxury is realized through views, quality of construction, design aesthetics and the location. Only if all these four ticks are checked making it a unique proposition, then you can be assured this is luxury. And to be honest, when something is unique , it doesn’t come in cheap. So, the idea of “affordable luxury” is somewhat wrongly presented in the market.

Adapting more a realistic approach, we tend to educate our clients about what all elements of luxury are offered in a certain development. And what are the propositions that differentiate a certain project from the rest, so the clients can analyze and understand the value of the project accordingly.

By far, in the recent times, a strong wave of affordable housing was popular all around which is why, there are townhouses offered within the range of AED 1 million to 1.5 million. However, with more luxury investors and end-users entering into the market now, who seek more sophistication and panache, the market has witnessed a drastic change with quality, design, location and views improving significantly resulting in increased prices.

Today, we do have modern and cozy homes available within the price range of AED 1Million, however the luxury on the beachfront or branded homes from the couture designers are all together a different ball game. Thus, the value they offer, come at a price that justifies them.

Dubai real estate is a heterogenous market, where the diversity in offering covers all aspects. However, it is upon the realtors like us to identify and present the luxury real estate and other developments appropriately, so that the clients can better understand the value and not compare it with merely price.

To explore some of the best of luxury properties in Dubai, please feel free to get in touch with our Luxury Property Consultants at Homes 4 Life, and we would be happy to assist you further.


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